Digital Marketing Specialist

Description

DUTIES AND RESPONSIBILITIES:

• Assist with the development and implementation of the company’s digital communications strategies
• Maintain accurate information on company’s social media, website, mobile app, ticket platforms, and third-party digital sites
• Coordinate and implement marketing content plan (e.g. website, blogs, social media, and e-blasts)
• Maintain a strong online company voice providing engaging, timely information to guests
• Use automation software to coordinate and manage campaigns
• Utilize tracking and reporting programs to measure the success of digital campaigns; provide timely reports as directed by Management
• Assist with development and execution of company’s online reputation management program
• Continuously research, monitor, and implement marketing best-practices to enhance the digital user experience
• Work with internal team and external agencies to ensure brand consistency
• Advance multiple projects simultaneously
• Possess a passion for staying up to date with industry-leading software and technology to identify market trends and recommend strategy changes to improve customer engagement
• Suggest and implement digital marketing tactics to increase profitability
• Assist with photography and digital coverage of on-property and off-property events
• All other duties as assigned

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Digital Media, Communication or related field
• A minimum of three years of digital marketing experience organizing multiple social, web, and email marketing campaigns in a professional work environment
• Proficiency using Adobe Creative Suite, Microsoft Office Suite, HTML, CSS, Word Press, web-based/social media content management system, and video editing software
• Experience with digital marketing campaigns for a tourism driven property is preferred
• Demonstrated visual communication skills and digital design expertise
• Tech-savvy with an ability to master software easily
• Flexibility to work varied schedules including nights, weekends, and holidays
• Able to work in sunny, hot, humid, cold and rainy conditions

Qualifications

Education

Experience